According to Crain’s Chicago Business, Sears has teamed up with BCBG to offer fashion-forward styles at low prices. The article asks, “But can women who want to appear chic reconcile buying their latest spring fashions at the same place where they bought the family lawnmower?.”

That misses the real question, though, which is “do women who purchase the family lawnmower really care about fashion-forward styles?”

The answer, to both questions, is obviously a big, fat, trailer-park living, corn-dog eating, NO. Seriously. Those people at Sears need to get real.

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